A Video to Make Your Mom Weep and Your Roof Leak
A Video to Make Your Mom Weep and Your Roof Leak
08/3/2012
Procter & Gamble produces a two-minute, unanswerable retort to anyone who ever says that corporations can’t bond with their customers with create deeply emotional films.
Cute video gets across grim reality
Witty animation of “The Real Bears” temps people to face the unpleasant effects of consuming sugary drinks. And it has a happy ending!
Selling empathy
The Cleveland Clinic shows it knows it’s not in the healthcare business, it’s in the humanity business.
Nobody does it like Dove
The latest and the greatest from the beauty care company that has been mounting a brilliant, strategic video campaign since before “viral videos” went viral.
… or Video of the Weak?
Crass Kmart ad gets 16 million views. But is that a good thing, or a bad thing?
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