Innovation Makes Great Video
Innovation Makes Great Video
09/25/2012
Two young women took on an impossible challenge as a design-school project—to create an invisible bicycle helmet—and they figured it out. The short documentary provides a great model for communicators wanting to portray the impossible things being done inside their organizations.
Nobody does it like Dove
The latest and the greatest from the beauty care company that has been mounting a brilliant, strategic video campaign since before “viral videos” went viral.
… or Video of the Weak?
Crass Kmart ad gets 16 million views. But is that a good thing, or a bad thing?
… or Video of the Weak?
Do your corporate videos come across like this opaque explanation of the “Rockwell Retro Encabulator”? You can do better.
Video as a Moral Wake-up Call
WATERisLIFE uses clever “First World Problems Anthem” to remind potential donors of how easy they have it—and why they ought to “donate to help bring clean water to those in need.”
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