Corporation, Parody Thyself
Corporation, Parody Thyself
09/4/2012
At a business conference this summer, corporate PR consultant Gerard Braud delivered a speech composed entirely of business buzzwords. Titled “The Worst Speech in the World,” it was (of course) a huge hit with the audience—and, via video, with the world beyond.
… or Video of the Weak?
Crass Kmart ad gets 16 million views. But is that a good thing, or a bad thing?
… or Video of the Weak?
Do your corporate videos come across like this opaque explanation of the “Rockwell Retro Encabulator”? You can do better.
Video as a Moral Wake-up Call
WATERisLIFE uses clever “First World Problems Anthem” to remind potential donors of how easy they have it—and why they ought to “donate to help bring clean water to those in need.”
Drama Draws a Crowd
For Belgium launch of cable TV channel TNT, marketers “placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text 'Push to add drama' invited people to use the button. And then we waited ...”
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