Whether one-time spontaneous Flip-cam video or highly-produced corporate documentary, whether lighthearted executive vlog or serious news program, enter your video or video series into the Strategic Video Awards category or categories that fit best.
COMMUNICATION PURPOSE
001 - Publicity
Designed chiefly to draw attention to an organization or cause.
002 - Training
Designed to teach a skill or technique.
003 - Sales
Expressly created to aid in the sale of a product or a service.
004 - Business-Knowledge/Financial Literacy
Designed to help the audience understand the economic context of an organization or a project.
005 - Strategy Sharing
Helping the audience understand the decisions of leadership and the direction of the organization.
006 - Motivational
Helping move the audience to higher levels of passion and performance on the organization's behalf.
007 - Leadership Communication (External)
Offering leaders a medium to get their ideas across directly to key media, customers, investors, community leaders or thought leaders.
008 - Leadership Communication (Internal)
Humanizing leaders offering them a medium to communicate directly with employees.
009 - Corporate Cultural Communication
Giving employees a chance to talk to communicate creatively with one another.
010 - Safety
Toward a safer workplace.
011 - Wellness
Toward a healthier workforce.
012 - Recruitment
Created to convince prospective employees to join the organization.
013 - Benefits Communication
To educate employees on their benefits.
014 - External Branding
Created to help customers, analysts and other external audiences understand the essence of the organization.
015 - Internal Branding
Created to alter or deepen employees' understanding of the essence of the organization.
016 - Public Service Announcement (PSA)
Created or paid for by an organization, designed to benefit the public interest.
017 - Advertising
Created or paid for by the organization, designed to promote a product or service.
018 - Change Communication
To help convince employees or other constituents of the need for change.
019 - Communicating Social Responsibility
To help constituents understand what the organization is doing to minimize the negative impact and maximize the positive effects of its activities on the world.
020 - Environmental Communication
To help constituents understand what the organization is doing to reduce its negative impact and maximize its positive impact on the environment.
021 - Diversity Communication
Communicates how the organization is using the talents of its heterogeneous workforce to better serve a heterogeneous customer base.
022 - Retiree Communication
Connects retirees to the organization and/or mobilizes them in its support.
023 - Analyst/Investor Communication
Reaches analysts and/or investors with an important message.
024 - Direct Marketing—B2B
Videos designed to promote products or services to businesses.
025 - Direct Marketing—Consumer
Videos designed to promote products or services to consumers.
026 - Direct Marketing—Government
Videos designed to promote products or services to government entities.
027 - Customer Communication
Videos designed to communicate with existing customers.
028 - Philanthropy/Fundraising
Videos designed to raise money by communicating the merits of a cause or a mission.
029 - Public Affairs/Government Relations
Videos designed to communicate with government.
030 - Media Relations
Videos created specifically for consumption and/or use by the media.
031 - Community Relations
Videos created to communicate with leaders or members of a community in which the organization operates.
032 - In-Store Point of Purchase
Videos that speak to shoppers as they're shopping.
033 - Trade Show Video
Videos that support an organization's presence at a trade show.
034 - Viral Video
Videos either developed specifically for viral distribution or that became widely and virally distributed.
035 - GRAND AWARD
Beyond serving its discrete communication purpose, this video engages, delights, inspires and generally predisposes its audience to think well of the organization that created it.
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